Innovation Driven by Customer Pain Points
GTRI’s world-class technical minds power its creative and disruptive technical research. But too often, disruptive research has difficulty finding its way into use. Researchers aren’t taught how to find collaborators, interview stakeholders, establish product/market fit and deliver presentations effectively.
With the ever-increasing pace of technological advancement, GTRI can create maximum impact by innovating how we approach our research as much as what we do.
Training GTRI in Modern Innovation
Today’s most successful tech companies have leveraged lean, agile methods to develop innovative products. These methods rely on fostering a deep understanding of a customer to identify a critical pain point and translate into a solvable technology problem.
STING is a 10 week training program that will teach our researchers how to find and work with sponsors to identify a fundamental need and rapidly craft a Minimum Viable Product (MVP) that creates immediate impact.
Training through Design Bloc at Georgia Tech
The STING curriculum is based on the National Science Foundation’s Innovation Corps (I-Corps) and the Hacking for Defense (H4D) programs and the training is done at Design Bloc. I-Corps and H4D are private-public partnership programs that teach technology researchers to identify valuable product opportunities that can emerge from academic research, and offers entrepreneurship training to participants. Design Bloc focuses on innovating how researchers approach problems with the end customer in mind to ensure all stakeholders receive the most benefit.
Interested in Becoming a Sponsor?
If you have any questions, contact Byron Coker or Chris Olinde.
